Birmingham'S ONLY FREE
21-DAY virtual Challenge!
21 Day Fitness Plan
Fitness does not have to be difficult.  We make it fun and effective.  Each  of our proven workouts uses no equiment and only exercises that can be modified for every fitness level.  Our program have helped thousands of people achieve the body they've always dreamed of without boredom, repetition, or injury.  Everything can be done from the comfort of your own home!
21 Day Nutrition Plan
Can you stick to a diet for 21 Days?  Most people can.  How about a lifetime?  Our 21 Day Nutrition Plan will teach you everything you need to do to eat healthy and lose weight, but more importantly, keep it off!  It's not a "one size fits all" plan.  It totally customized for you based on what you like to eat, and what works best for your body.
Your Own Coach for 21 Days
Your coach is going to be your best friend for the next 21 Days and beyond...maybe.  It depends what you define as a friend.  Nonetheless they will be holding you accountable to your goals, there to help with fitness modifications, recovery, following the nutrition plan, you name it.  They will be your rock.  There for you each step of your transformation.
This Challenge can be done 100% from the comfort of your own home while utilizing the FULL RESOURCES that we have built over the last 10 years working with thousands of clients in Birmingham.  You will receive Live coaching, virtual community, workouts, recipes and cooking videos.  The closest thing to in person as it can get!

PLUS we do offer Private Coaching VIRTUALLY on FaceTime or Video Chat that is optional that can help you MAXIMIZE results in the 21 Days!
Is this really FREE?  Yes it is.  100%.  No "deposits" No "Bait-and-Switch" No Gimmicks.  Why?  Simple.  We believe in investing in our great city.  We think if we allow our local community to try our program for 21 Days, without charge, they will tell others, let us use their testimonials, and leave good reviews.  That's all we need.  To spread the word about us being the real deal.  The rest will take care of itself.
But don’t take our word for it.
Here’s what other Birmingham locals had to say...
“The entire experience was great. From the first meeting to my final weigh-in. There’s always something intimidating about joining something like this but the staff and all the coaches are welcoming and encouraging (even on the tough days). It didn’t take long for this place to feel like home. If they run another challenge, do it.” 
- Caleb
“Not gonna lie. I thought I knew what to do. I had been in shape before and figured I’d get right back into shape. Wrong. After struggling for about 6 months I found this challenge. I was able to get leaner than I ever could on my own. Follow the program and see for yourself. It works.”  I've lost 85 lbs to date and counting! 
 - Gena
“I had given up on losing weight. Life got in the way and getting the weight off felt a million miles away. When I saw the offer for the 21 Day challenge I knew I had to do it. I felt like quitting the first week. Then I remembered my kids and why I got started. The physical change was mind-blowing to me, but even better, my kids got their dad back. Thanks for the new lease on life.” 
- Dave
“This was scary for me. I felt like my better years were behind me. I’ve had 2 kids, raised them into young boys and made sure the family was the priority. Talk about a duck out of the water! But I did it. When my husband's eyes welled up and said, “ I’m proud of you” I remembered what it felt like when it was the two of us. This is so much more than going to the gym. Beyond grateful.”
- Carrie
“This place is the real deal. The attention to detail, the welcoming and supporting staff, and the family type of feel are amazing. I’ve tried plenty of other classes. Everything here is top-notch. Glad I saw that ad for the 21 day challenge.  It was the perfect jump start for me and through my time with ITF I've lost 28 pound and counting!” 
 - Alyssa
"Best. Decision. Ever. Let me tell you, I got fitness, nutrition, and an accountability coach. It made me feel like I had my own trainer. And FINALLY results. Real results that I know how to keep. The 21 days launched me into a whole new life and now after joining the Tribe I'm down over 60 pounds!  Do it.” 
- Randa
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